The picture on the left is the “bait” (or “bull”), the original promotional piece from Scientology Incorporated’s Freewinds, inviting you to come, prepare for the arrival of OT IX and X.
The picture on the right is what happens if you fall for their bait: the “switch” (or “shit”).
Please make the right decision.
Something Can Be Done About It (Mike Rinder’s Blog), “Get Ready For OT IX & X,” April 22, 2015.
The Underground Bunker (Tony Ortega on Scientology), “Saturday Night Live’s genius spoof of Scientology: Lyrics and images,” April 5, 2015.
Saturday Night Live, “Neurotology,” April 5, 2015.